Flick
Product Design | HCD | Technology | Study Abroad
Date:
Summer 2023
Design a light-weight, weatherproof camera for the urban photography enthusiast using insights from time spent abroad immersed in Irish culture for four weeks.
Traveling to a new place requires a departure from the conventional. It is only through this stripping away of our every day, that we get a glimpse into the lives of others and, in turn, a reflection of our own. Photography offers a subtle, yet intimate attempt at preserving these moments of introspection.
Irish Policeman with armored patrol defender near border with Northern Ireland.
In order to better understand the value of a moment, I took to Grafton street in Dublin, one of the busiest streets, full of pedestrian traffic, to find out what people believed to be "a perfect picture?"
Good composition, family or kids as the subject, and maybe a sunset or a pretty flower was worth the shot. This provided a good generalist opinion and redirected me to focus on better understanding enthusiast photographers who purposely dedicate time and energy to the pursuit of taking quality images.
User Personas
Insights
Users were looking for a device that was fast both physically and digitally. They wanted a simple and intuitive interface with minimal controls as to not overwhelm them when the chance to capture the perfect moment arrived.
Mood board & Competitor Teardown
Ideation
