
RYD
UI/UX | Transportation | Accessories
Date:
Fall 2023
In this case study I aimed to provide a mobile app that maximized the ownership experience of recreational watercraft through an exploration of user pain points.
Context
As the products we use continue to expand their information collection capabilities, a whole new set of challenges comes in providing value to the user through the data collected. In this project, I attempt to explore and maximize the prevailing opportunities that this technological innovation provides for users.

Personas

Local User Survey

SWOT Analysis

App Architecture

User Tasks
Task 1: Create/modify user profile


Task 2: Watercraft power mode selection

Task 3: Follow a route/Track a ride

Peer/User Reviews

Final Product

