RYD
UI/UX | Transportation | Accessories
Date:
Fall 2023
In this case study I aimed to provide a mobile app that maximized the ownership experience of recreational watercraft through an exploration of user pain points. 
Context
As the products we use continue to expand their information collection capabilities, a whole new set of challenges comes in providing value to the user through the data collected. In this project, I attempt to explore and maximize the prevailing opportunities that this technological innovation provides for users. 
Personas
Local User Survey
SWOT Analysis
App Architecture
User Tasks
Task 1: Create/modify user profile
Task 2: Watercraft power mode selection
Task 3: Follow a route/Track a ride
Peer/User Reviews
Final Product
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